Public Service Project
Helping the Community
As members of the advertising community, we’re in a unique position to bring awareness to causes that help make our community strong. Each year, we promote local non-profits and help them achieve their goals.
Our local chapter feels it is vital to educate the public about the benefits of effective marketing. In a stride to accomplish this, we provide a pro bono marketing campaign to a worthy non-profit in Colorado Springs. A collaborative team comprised of local companies and individuals produce the entire campaign from strategy, media and client relations to design, production and campaign tracking. Our goal is to triple the investment in marketing by working with community partners for donated space and work. This partnership also acts as a fundraising initiative for AAFCOS so we can continue to bring our members the best education and building opportunities.
2016 Client – Early Connections
Check out this years’ partner, Early Connections Learning Centers.
Mission: Provide high quality, comprehensive early care and education for all children.
Donation goal (includes media, creative, planning, client services, production and tracking):
Results: we will be so excited to update our results at the end of our 2016 campaign.
Objectives: Drive awareness of the foster care situation in the Pikes Peak Region. Change perception of the foster parents and the children.