2017 Addy Judges

D.D. Kullman – Senior Writer


A turn of phrase. A well-placed pun. Alliteration and parallel construction. That’s the realm this Princess of Prose loves to dabble in. After 20 years under her belt as a marketing communications expert, copywriter and creative director, D.D. is certain you can’t bore anybody into reading anything. She currently is Senior Writer at Phoenix-based Equality Health, a disruptor in the healthcare space creating a better-integrated delivery system for the underserved populations. She previously was Student Agency Marketing Manager at Grand Canyon University and a Senior Creative at Off Madison Ave agency in Phoenix.

  • Awarded 2011 “Advertising Person of the Year” by the AAF-Metro Phoenix (Phoenix Ad Club) and Ad2 Phoenix organizations
  • Winner of several American Advertising Awards, a Mobius, an Otto and an Emmy
  • Immediate Past President of AAF – Metro Phoenix / Phoenix Ad Club
  • “Senior Instructor” at The Art Institute of Phoenix from 2005-2015
  • “Subject Matter Expert” and adjunct faculty member in the Advertising program at Grand Canyon University in Phoenix
  • Received MBA with an emphasis in marketing in 2010
  • Writes copy for all mediums – print, broadcast, outdoor, and digital
  • Account experience includes Doubletree, Hilton and Wyndham Hotels, the Arizona Office of Tourism, Arizona State University, and Goodwill of Central Arizona


Mark Sorensen – Creative Director

Since 2012, Mark has been a principal and Creative Director at Seed Factory in Atlanta. He contributes to strategy, positioning and creative direction for all agency clients–from large American manufacturers and healthcare systems, to smaller outdoor brands ranging from fishing kayaks to companies in the bicycle industry. He brings an acute eye and gut-instinct to all facets of art direction, design and writing that has been honed from over 20 years in the business. His work has been featured in Adweek Top TV of the Year, CA Ad Annual, CA Design Annual, The One Show, Archive, Print magazine and of course, The Addys. These days, he cares more about padding his clients’ bottom line than his agency’s award shelf, but admits a little hardware makes everyone feel pretty good. https://seedatl.com

Willie Diaz – Creative Director

Born in New York, and raised in Miami, Willie is a Creative Director dedicated to creating compelling, useful and beautiful brand experiences. As a valued member of the VSA Partners design team, Willie played an integral role in the brand and creative development for a variety of clients including Converse, Motorola, Harley-Davidson, Cole Haan, Fidelity Investments, First Data, Xerox, Conduent and IBM. Most recently as a Creative Director on IBM and Xerox, he has led award-winning brand and digital design engagements, including annual reports, corporate communications, event design, identity development, employee engagement and first-of-a-kind digital marketing platforms and products. Along with work published in Graphis, Communication Arts, and Print magazine, among others, he has been recognized numerous times for his work including One Show Silver and Gold pencils, ADDY awards at both national and regional levels including a Best in Show award. Willie graduated from Ringling College of Art and Design with a Bachelor’s degree in Graphic and Interactive Communications. Most recently, Willie has leveraged his background at the intersection of brand and advertising to co-found Miami Ad School Punta Cana with the singular mission of putting Latin American creativity on a converging path with where the American and European advertising industries will be in the future. In addition to his role as Creative Chairman of MAS PC, Willie continues to consult for brands—large and small—who are looking to bring their values and story to life in new and compelling ways. https://www.linkedin.com/in/williediazdesign/

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