52nd Annual American Advertising Awards

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Check back often for updates for times and locations  

About the AAA – a 50 Year Tradition

Mission: Recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY. Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Students

The AAF Student American Advertising Awards Competition, sponsored by the AAF and National Ad 2, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). National winning entries may receive the following:

  • Finalist certificate—great for résumés and portfolios
  • Prestigious Student American Advertising Award for first-place winners
  • $1,000 cash prize for National Best of Show winner

American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapter competitions. Conducted annually in March, the local chapter competition is the first of a three-tier, national competition. Tier 1 | Local entrants vie to win ADDY Awards – recognition as the very best in their markets. Tier 2 | The local Gold ADDY winners compete against winners from other local clubs in one of 15 district competitions – AAF Colorado Springs is in District 12. Tier 3 | District ADDY winners are then forwarded to the National stage of the American Advertising Awards to compete against the nations’ best creative. Being a part of the local competition supports the entire advertising industry. AAFCOS and our district affiliates use the proceeds to enhance educational programs, public service and collaboration. Learn more at www.americanadvertisingawards.com.

2018 AMERICAN ADVERTISING AWARDS

Changes to American Advertising Awards Rules & Categories

Professional

1. JPEG screenshots are now accepted for Social Media categories

2. Added category 22B – Public Service, campaign

3. Added category 44B – Digital Publication, campaign

4. Added category 85B – Cinematography, campaign

5. Added category 88C – Music With/Without Lyrics, campaign

6. Added category 90B – Sound Design, campaign

Student

1. JPEG screenshots are now accepted for Social Media categories

2. Added category S28B – Cinematography, campaign

3. Added category S29B – Music and Sound Design, campaign

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.