The American Advertising Federation Premieres New Brand Identity

WASHINGTON D.C., January 6, 2021 — It is a happy new year for the American Advertising Federation (AAF). After approximately 25 years, the organization known as “the unifying voice for advertising” has a new brand identity, created to emulate the association’s new outlook and direction under the helm of AAF President and CEO Steve Pacheco.

Pacheco agrees, saying, “This fresh new look for the AAF brings with it vitality and energy consistent with the “new AAF” and will help to unify our grassroots network of clubs, chapters and affiliates across North America.”

“The AAF is the only all-discipline-inclusive advertising organization in the United States. Because we represent so many facets in an ever-evolving industry, we feel the emblem of our mission must mirror our efforts.”

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