Two powerhouse membership-based communities unite to bring vital benefits to their members.
WASHINGTON DC, SEPTEMBER 10, 2020—Communo and the American Advertising Federation have joined forces to provide their members with one-of-a-kind offerings intended to support agencies and staff impacted by the COVID-19 pandemic.
Communo, the talent optimization platform that matches highly-vetted talent with agencies looking to staff projects or positions based on compatibility and the American Advertising Federation (AAF) will enmesh their organizations’ memberships, providing advertising professionals and agencies with much-needed resources.
The partnership will see Communo offering all 35,000 AAF Professional Members a one-year paid pro membership, an $24MM value. Communo is also offering partner rates to all AAF Agencies, to reduce the barrier to adopting contingent talent, at a time when more than 30,000 advertising professionals are without work. The Communo memberships will make it far easier for agencies and brands to “rehire” laid-off staff in the interim, to ensure work and income continue for all.
The AAF will work with Communo to extend their best-in-class professional training to all Communo members. Together, Communo and the AAF will work to modernize the approach to community management in the Communo app on a local, regional, and national level.